The E-Myth Revisited
Work on your business, not just in it. Why small businesses struggle, and how systems set you free.
Building something of your own takes more than a good idea. These books cover testing ideas cheaply, finding customers, managing risk and designing a business that supports the life you want.
Read them if you're thinking of starting a side project, going out on your own, or growing a small business.
Our essential picks in entrepreneurship.
Michael E. Gerber
Work on your business, not just in it. Why small businesses struggle, and how systems set you free.
Eric Ries
Build, measure, learn. Test ideas quickly and cheaply before betting everything on them.
Work on your business, not just in it. Why small businesses struggle, and how systems set you free.
Build, measure, learn. Test ideas quickly and cheaply before betting everything on them.
Ignore conventional business wisdom. Short, punchy essays on starting and running a calm, profitable company.
The candid story of building Nike, from selling shoes out of a car to a global brand, with every near-disaster along…
Share your process, not just your results. A short, illustrated guide to building an audience by being generous.
People don't buy what you do; they buy why you do it. How purpose inspires loyalty.
Honest advice on the hardest parts of running a company: layoffs, crises and leading when there are no easy answers.
Real progress means creating something new, not copying. Contrarian ideas on startups and the future.
Growth isn't always better. Build a business that's small, resilient and designed around the life you want.
What turned good companies into great ones? A research team's influential, and debated, findings.
Learn the difference between assets and liabilities, and money starts to make sense. A best-selling mindset book.
You don't need much money to start a business. Stories and steps from people who started with very little.
Rethink work so it funds your life instead of consuming it. A bold, controversial guide to lifestyle design.