The Lean Startup
Build, measure, learn. Test ideas quickly and cheaply before betting everything on them.
Biography
Eric Ries is an American entrepreneur who developed the Lean Startup methodology based on his experience at technology startups. He later founded the Long-Term Stock Exchange.
Main ideas and philosophy
Ries applies scientific experimentation to business: build, measure, learn, and use validated learning to decide whether to pivot or persevere.
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