Building a StoryBrand
Make your customer the hero and your brand the guide: a seven-part framework for clear marketing messages.
Donald Miller is an American author whose earlier memoirs include Blue Like Jazz. He founded StoryBrand and wrote Building a StoryBrand (2017).
Miller teaches businesses to make the customer the hero and the brand the guide.
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Make your customer the hero and your brand the guide: a seven-part framework for clear marketing messages.