Chip Heath

Stanford professor and co-author, with his brother Dan, of Made to Stick, Switch and Decisive.

3 books on MindsetProdigy
Decision-Making, Communication, Creativity

Biography

Chip Heath is a professor at Stanford Graduate School of Business. With his brother Dan Heath he has written several bestselling books on communication, change and decision-making.

Main ideas and philosophy

The Heaths turn research into practical frameworks, such as SUCCESs for sticky ideas and WRAP for decisions.

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Books by Chip Heath on MindsetProdigy

Decisive

Chip Heath and Dan Heath

A four-step process, WRAP, to make better decisions and avoid common traps.

Made to Stick

Chip Heath and Dan Heath

Simple, unexpected, concrete, credible, emotional stories: the recipe for ideas people remember.

Switch

Chip Heath and Dan Heath

Direct the rider, motivate the elephant, shape the path: a simple framework for change.