Decisive
A four-step process, WRAP, to make better decisions and avoid common traps.
Biography
Dan Heath is an American author and senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship. Beyond the books with his brother, he wrote Upstream.
Main ideas and philosophy
He focuses on practical frameworks for communication, change and problem prevention.
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Books by Dan Heath on MindsetProdigy
Made to Stick
Simple, unexpected, concrete, credible, emotional stories: the recipe for ideas people remember.
Switch
Direct the rider, motivate the elephant, shape the path: a simple framework for change.