This Is Marketing
Marketing isn't hype or spam. It's the generous act of helping people solve problems, starting with the smallest viable…
Biography
Seth Godin is an American entrepreneur, marketer and author of more than 20 books. He is known for his daily blog and for ideas such as permission marketing and the 'purple cow'.
Main ideas and philosophy
Godin sees marketing as generous service: making things worth talking about for a specific group of people, and shipping your work.
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Books by Seth Godin on MindsetProdigy
Purple Cow
Advertising is losing its power. The only way to stand out is to build something remarkable.
The Practice
Creativity is a practice, not a gift. Trust the process and ship your work regularly.