Start With Why
People don't buy what you do; they buy why you do it. How purpose inspires loyalty.
Biography
Simon Sinek is a British-born American author and speaker. His 2009 TED talk on how great leaders inspire action became one of the most viewed TED talks. His books include Start With Why, Leaders Eat Last and The Infinite Game.
Main ideas and philosophy
Sinek argues that purpose (why) inspires loyalty, and that leaders create safety and trust by putting their people first.
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Books by Simon Sinek on MindsetProdigy
Leaders Eat Last
Great leaders make people feel safe, and teams thrive because of it.