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Pitch Anything

An Innovative Method for Presenting, Persuading, and Winning the Deal

by Oren Klaff

A dealmaker's method for pitching ideas by controlling 'frames' and keeping attention.

  • Published 2011
  • Moderate
  • Practical guidance
  • 1 min analysis
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Introduction

Oren Klaff, an investment banker who raised money for deals, published Pitch Anything in 2011. He describes the STRONG method for pitching and explains 'frame control', the idea that the strongest perspective in a conversation wins.

The book draws on simplified ideas about the brain and Klaff's experience.

Who should read this book?

Founders, salespeople and professionals who pitch to investors or clients.

Helps with: Communicate and persuade, Start something of my own

The central message

Successful pitches control the frame, create intrigue and keep the listener's attention by being brief and compelling.

Key ideas and concepts

  1. Frame control

    Every interaction has competing frames; the stronger frame wins.

  2. The croc brain

    Klaff argues our primitive brain filters pitches first.

  3. STRONG

    Set the frame, Tell the story, Reveal the intrigue, Offer the prize, Nail the hookpoint, Get the deal.

  4. Status

    Gain situational status during a pitch.

  5. Keep it short

    Attention fades quickly.

Deeper analysis

Pitch Anything is energetic and offers memorable ideas, especially about brevity and frame control. Many salespeople find it useful.

Its neuroscience is oversimplified, and some tactics can come across as aggressive or manipulative. Readers should adapt the ideas thoughtfully and ethically.

Practical applications

  • Shorten your pitch to under 20 minutes.
  • Identify the frame you want to set.
  • Create intrigue with a story.
  • Position your offer as a prize.
  • Practise handling challenges calmly.

Your 7-day action plan

  1. Day 1

    Learn about frames.

  2. Day 2

    Review your pitch.

  3. Day 3

    Shorten it.

  4. Day 4

    Add a story.

  5. Day 5

    Add intrigue.

  6. Day 6

    Practise.

  7. Day 7

    Reflect.

Outcomes to expect

What readers who apply this book can realistically take away from it:

  • Shorter, sharper pitches
  • Greater confidence
  • Better attention
  • More persuasive presentations

Strengths and limitations

Strengths

  • Energetic
  • Useful frame concept
  • Practical method
  • Memorable

Limitations

  • Oversimplified neuroscience
  • Aggressive tactics
  • Can feel manipulative

Reflection questions

  1. What frame do you bring?
  2. Is your pitch too long?
  3. What's the intrigue?
  4. How do you handle status challenges?

About the author

Oren Klaff

Dealmaker and author of Pitch Anything.

Full profile and books

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Book details (title, author, year) are factual. Everything under the headings above is MindsetProdigy's own editorial analysis and interpretation, written to help you decide whether to read the book and how to apply it. It is not a substitute for reading the book itself. Last updated October 1, 2026.