Nudge
Small changes in how choices are presented can help people make better decisions, without restricting freedom.
Cass R. Sunstein is an American legal scholar at Harvard Law School who has written widely on behavioural economics and regulation. He co-wrote Nudge with Richard Thaler and Noise with Daniel Kahneman and Olivier Sibony.
Sunstein focuses on how institutions can help people make better choices and reduce errors in judgment.
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