Influence
Why people say yes, and how to recognize when you're being persuaded.
Marketing
- 7 books
Building a StoryBrand
Make your customer the hero and your brand the guide: a seven-part framework for clear marketing messages.
Contagious
A marketing professor explains six principles that make ideas, products and messages spread.
Made to Stick
Simple, unexpected, concrete, credible, emotional stories: the recipe for ideas people remember.
This Is Marketing
Marketing isn't hype or spam. It's the generous act of helping people solve problems, starting with the smallest viable…
Crossing the Chasm
Why new products that excite early adopters often fail with mainstream buyers, and how to cross the gap.
Purple Cow
Advertising is losing its power. The only way to stand out is to build something remarkable.