Predictably Irrational
We're not just irrational; we're irrational in predictable ways. A tour of the quirks behind everyday decisions.
Biography
Dan Ariely is an Israeli-American professor of psychology and behavioural economics at Duke University. Predictably Irrational (2008) became a popular introduction to behavioural economics.
Main ideas and philosophy
Ariely shows that human irrationality is systematic and predictable, so we can design around it.
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