The Millionaire Next Door
Most millionaires don't look rich, and that's why they are. Research on how ordinary people build wealth.
Biography
Thomas J. Stanley was an American researcher and professor who studied the affluent. He co-authored The Millionaire Next Door (1996) with William D. Danko. He died in 2015.
Main ideas and philosophy
His research showed that many wealthy people live below their means and avoid status spending.
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