Psycho-Cybernetics
A plastic surgeon noticed that changing faces didn't always change self-image. His classic on reshaping how you see…
Biography
Maxwell Maltz (1889–1975) was an American plastic surgeon who noticed that changing appearance didn't always change self-image. He wrote Psycho-Cybernetics (1960).
Main ideas and philosophy
Maltz argued that self-image shapes behaviour, and that it can be changed through imagination and practice.
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